We sifted out sugar.
Since the end of 2015, there will be no more than 9 grams (around 2 teaspoons) of sugar per 30 g serving in all cereals popular with children and teens. And we’ve invented savvy new ways of removing sugar from our cereals. Globally, we’ve removed 100,000,000 kg, of sugar since 2008. And by the way – we don’t use any artificial sweeteners.
We took out salt.
There’s now 7 million kg of less salt in our cereals around the world than there was in 2008.
We went whole grain crazy!
Did you know we were the first big cereal company to add whole grain to our breakfast cereals? Accumulated since 2003, we added over 25 billion servings of Whole Grain ,,. In fact, there is more whole grain than any other ingredient in our cereals popular with children.
We chalked up the calcium.
From most of Nestlé breakfast cereals, you’ll get at least 15% of your recommended daily amount (also known as Nutrient Reference Values, or NRV) of calcium per serving – and that’s even before adding the milk! (By the way, we also add 5 vitamins, iron and calcium to most of our cereals, so your family can get these important nutrients first thing.)
We added a dash of vitamin D.
The little ones need vitamin D to help their bones develop normally. A lot comes from the sun, but in some parts of the world children can struggle to get enough (grey days certainly don’t help!), so we’ve provided a little boost in some of our cereals.
Here’s an example of a breakfast cereal that’s now even better than before – our KOKO KRUNCH® recipe has 22% less sugar and more whole grains than in 2012 – and now has an added dash of vitamin D too!